The cost of cow feed is 60 to 70 percent the cost of producing a liter of milk in Kenya. For dairy farmers, it means that using improved forage varieties and nutritionally balanced rations makes a genuine difference to their income. What’s more, the higher likelihood of drought and high temperatures in eastern Africa — an effect of climate change — underlines the need for a stronger forage market system.

On June 14, 2023, the partners of the Nourishing Prosperity Alliance hosted a webinar to share the successes of the innovative "alliance model" that brought together private sector actors across the full value chain to tackle these challenges by strengthening forage market systems. The alliance is made up of Land O'Lakes Venture37, Corteva Agriscience, the International Livestock Research Institute, and Forage Genetics International. What started as a pilot in 2021 is now expanding into Ethiopia, impacting the lives of thousands more farmers.