Lebanon's HORECA show is an annual trade fair that serves as an essential business meeting place for hospitality, foodservice and beverage industries. USAID’s Cooperative Development Activity 4  (CD4) participated in this year’s event from April 16 through April 19, 2024. The event convened 150 exhibitors and more than 12,000 visitors. During the four days, CD4-supported cooperatives’ products were showcased, in addition to the project’s impact on the cooperative sector. The exhibition facilitated prospective business-to-business market linkages between the cooperatives and key market players. It was also an opportunity to promote the program's successes, while connecting with key stakeholders in the Lebanon market.