This blog was originally posted on MarketLinks. It was authored by Keilah Niyomutabazi, Communications Specialist with Feed the Future Market Systems and Partnerships Activity led by DAI. The Feed the Future Orora Wihaze (Raise Animals for Self-Sufficiency) Activity is working with local partners and private sector actors in Rwanda to strengthen the animal-sourced foods market system. The Activity is implemented by Land O'Lakes Venture37 in partnership with Catholic Relief Services, MarketShare Associates, and The Manoff Group. 

Far too often, our industry launches tools before really taking the time to test and refine them based on practical use. We are all guilty of this. Yet under the Feed the Future Market Systems and Partnerships (MSP) Activity, we recently resisted this natural urge to 'race to publish' and collaborated with the Orora Wihaze Activity in Rwanda to pilot a beta version of a new resource, Private Sector Engagement (PSE) for Nutrition: A Strategic Engagement Tool, Partnering Guidance and Case Studies.

As MSP's communications specialist and a Rwandan resident, I recently spent some time talking to the Orora Wihaze staff about what they valued most from the recent tool pilot experience and how, if at all, it has actually influenced their day-to-day. I also spoke with MSP's coach and co-author of the tool to get his perspective. In this blog, I summarize my big takeaways and reflect on how our experience is useful for others aiming to roll out a tool or guide... View the full post on MarketLinks.